The Peloton Guide is a recently developed product that hasn’t received adequate promotion. It’s new cutting edge technology requires the product be explained to give it justice.
The challenge: Enticing audiences enough to want to learn more
The insight: working out isn’t everyone’s top priority
We see you… literally
PELOTON GUIDE
Giant blinking peloton guide characters will be placed in high traffic areas in prominent US cities.
People will stare, laugh, cry, snap pictures…. and the media will talk.
PHYSICAL ACTIVATION
“Peloton ushers in the future of fitness… and announces it with a bold move” - The New York Times
CW✏️ - me
AD🎨- me
STRAT - Hannah Jenson, me