WHO AM I?
I'm Tessa, an eager and passionate young strategist, designer, and copywriter in the Twin Cities. I approach them all through a lens of culture and human connection based on shared experience. Anything is art but not all art fosters meaningful connection.
I am experienced in digital design, social media management, email communication, website editing, event marketing, digital advertising, and target audience research and evaluation. With 8+ years of customer service experience, I also have great interpersonal communication skills.
I view advertising as an enticing creative puzzle asking to be solved
Always Thinking Visually.
RESUME
Work Experience
Strategy Specialist - KNOCK inc.
Spearhead cyclical creative strategy for retail clients within style categories of apparel and home
Specializing in trend research, delivering quarterly trend reports an competitor analysis’ to ensure consistency in social and cultural relevancy
June 2024- Present
Hostess - Young Joni
April 2023- June 2024
Greet and seat 300 plus guests nightly
manage difficult guests with respect and poise
Events and Communications Intern - The Great North Innocence Project
Wrote monthly newsletters
Sent email communications
Helped plan and execute 300 person banquet fundraiser event
Aug 2023- Dec 2023
Digital Marketing Intern - GREENSPRING MEDIA
Updated website advertisements
Created sponsored social media advertisements on behalf of our clients
Created sponsored email advertisements on behalf of our clients
Oct 2022- Jan 2023
Social Media Marketing Intern - GREENSPRING MEDIA
Ran marketing campaigns on company events via social media
Created and presented social media performance reports based on statistics and research I collected
May 2022- July 2022
Graduation: May 2024
Education
Strategic Communication, BA
Minor in Interdisciplinary Design
University of Minnesota, Twin Cities
Skills/Expertise
Hubspot, Adobe, Microsoft, Issuu, Wordpress, Later, Meta-business, Canva, SEO, Hootsuite Certified, Google Ads, Squarespace, MailChimp, OneCause, Keynote, Sprout Social
Technical Skills:
Personal Skills:
Communication, leadership, people skills (8 years of customer service experience), organizational skills, problem solving skills, hardworking, computer proficiency
Relevant Work
- Greenspring Media
- Great North Innocence Project
- Greenspring Media