Technics has been making turntables for DJing since the 1970’s. The problem? No one DJ’s off vinyl anymore!

Technics is historically known for high fidelity turntables and remain to be the choice equipment for clubs. This campaign is for those who remember the old Technics and those who don’t.

Technics Turntables - Since 1970

TECHNICS TURNTABLES

REVOLUTION FLYER PARTIES

Vinyl DJ parties hosted by Technics and marketed through “tear away” physical flyers that reference the legendary party flyer known to have started HipHop.

Old Technics know the reference. New Technics want an invite.